Rad Life is a Hub and community developed by the Rad family, hailing from a humble Persian background in Iran. The family embarked on a remarkable journey that led them to establish a thriving legacy in the world of health, hygiene, and confidence. Born out of modest means, the family’s matriarch, Hadis Rad, possessed an unyielding entrepreneurial spirit and a vision to create something extraordinary. Post graduation from Curtain University with a bachelor of industrial engineering, with limited resources but boundless determination, Hadis laid the foundation for what would become the Rad empire.

The family’s ascent began with the establishment of Rad Cuts by the talented and hardworking hands of Arman Rad the Father and Patriarch of the Rad family. A small barbershop that quickly gained popularity for its commitment to precision and style. The success of Rad Cuts fueled the family’s ambition, prompting them to diversify their ventures. Rad Fit emerged as the next milestone by their Two boys (Arad & Arta), a hybrid fitness program that not only promoted physical well-being but also instilled a sense of discipline and self-confidence among its patrons. The Rad family’s commitment to excellence and customer satisfaction has been propelling  Rad Fit to the forefront of the fitness industry day by day.

Embracing their Persian heritage, the Rad family didn’t stop there. They recognized the importance of cultivating a holistic lifestyle, leading to the creation of Rad Culture—a brand synonymous with health, hygiene, and confidence. Rad Culture is a beacon for those aspiring to live a vibrant and balanced life. The family’s dedication to promoting a ‘Rad Culture’ has transformed their name into a symbol of excellence, inspiring individuals worldwide to prioritize their well-being and embrace a lifestyle that radiates confidence and positivity. The Rad family’s journey is a testament to the transformative power of ambition, resilience, and a commitment to creating a positive impact on the world with an incomparable unity and loyalty to family and oneself.